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In 2018, ZDNet predicts that mobile will become core to digital ecosystems. McKinsey believes that mobile offers countless opportunities for profit and growth. And a 2016 study by Forrester Research explained how mobile was set to change the global business landscape. While many businesses think that they’ve already checked the box on mobile, smart businessRead more

Gone are the days when shopping was something people had leave the comfort of their homes to do. As such, retailers need to offer their customers an additional incentive to get out of the house. They need to offer experiences. In the US, Nordstrom, a chain of luxury department stores, recently announced that it would beRead more

Most business leaders are aware of the benefits of mobile. But what are the potential costs? All too often, businesses embrace the mobile wave – and the increased productivity, improved workforce morale and greater efficiency that comes along with it – without considering some of the hidden costs of their digital transformation efforts. As mobileRead more