B2B marketplaces make it simpler to meet your organisation’s supply and procurement needs by allowing companies to view different offers, comparing product quality and find the best price.
For sellers, advantages include having a wider reach, faster adoption and simpler allocation of resources. For customers, the streamlining and automating of procedures makes the purchasing process more efficient than ever before. In 2021, developing a B2B go-to-market strategy is critical to business success, which is why it needs to be taken seriously.
Below, we list a range of questions you may want to answer to develop a successful B2B go-to-market strategy.
- What is your company vision?
- What are your goals?
- Do your goals and vision align?
- What are the objectives of your go-to-market plan?
- What is your timeline?
- What is your budget?
- What markets are you launching in?
- Who are the key players in these markets?
- What are their strengths and weaknesses?
- Are there any gaps that are currently unexploited in the market?
- Does your product offer a solution?
- Are there any challenges/hurdles that could work hinder your success in the market?
- Who is your ideal customer?
- What challenges do they face?
- What needs do they have that need to be solved?
- What publications, websites, blogs or events might be of interest to them?
- How can you leverage customer insights?
- What are your customers saying?
- What is the most common feedback you receive?
- Are there any themes that can be identified across this feedback?
- How can you improve your offering?
- What are the important attributes or benefits of your offering?
- What differentiates your product or solution from others in the market?
- What will we use to measure success?
- Can you identify milestones that need to be reached and by when?
- What marketing resources do you have available?
- Do you need to create any new marketing resources?
When preparing your B2B go-to-market strategy, your plan will likely need revisions and tweaking along the way. Make a point of regularly working through these questions to ensure that your strategy is always aligned with your broader business goals.
Keen to leverage digital channels to streamline our customers’ buying journey, we launched OneView Cloud Expense Management, the latest module available in Nebula’s OneView Technology Expense Management platform on the Microsoft Azure Marketplace last year. Want to sign up for a trial? Visit our Azure Marketplace listing, here. Or you can request a demo by completing the form below.