In recent years, we’ve seen companies pouring millions into digital transformation initiatives but, according to the Harvard Business Review, a high percentage of these initiatives will fail to get off the ground. What’s causing the disconnect? The HBR explains that digital technologies provide possibilities but if people lack the right attitude to change and if business culture and processes don’t adapt, your digital transformation efforts will just magnify your existing flaws.
Similarly, Andrew Hoseck, COO at In2IT Technologies, explains that the global pandemic made ‘nice to have’ technologies ‘must have’ technologies overnight. But digital transformation is not just about implementing the latest and greatest technologies. “It is about choosing the right technology to solve a business problem or leverage an opportunity, or both. Ultimately it is about the experience, for both the end user and the customer.”
Manage expectations, manage the change
We need to accept that every business has unique problems that they’re trying to solve with digital. As such, there’s no one-size-fits-all when it comes to digital transformation. You need to understand how technology will augment and improve the work your team is doing and make sure that they understand this too.
If your digital transformation strategy isn’t improving business efficiency and effectiveness, you’re missing the point, notes Hoseck. When it comes to new technology implementations, we need to realise that change doesn’t happen in isolation.
If you implement a new process or bring in a new technology in one department and you haven’t considered how the move will affect your broader business ecosystem – from suppliers and customers to partners and employees – you may hit some hurdles along the way and you’ll experience some push back. “Every change is a potential point of failure if a technology implementation is not well thought out.”
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