Resolution-setting is all about revisiting your goals and outlining your future plans with the aim being to improve in the year ahead. An extremely helpful framing exercise for individuals and businesses alike, setting New Year’s resolutions entails reflecting on the previous year and identifying how you can be better going forward.
2020 was characterised by national lockdowns, stay-at-home orders, irregular customer behaviour and widespread economic strain. But disruption needn’t be a bad thing. In fact, disruption can drive change, which opens up new opportunities to do things differently, especially for businesses that are willing to adapt.
While it may be impossible for anyone to foresee what 2021 has in store, here are a few New Year’s resolutions that businesses can make to find success in the year ahead.
#1 Embrace technology
It may seem obvious but emerging technologies hold the key to business success. In 2020, we saw technology rise to the occasion and help businesses cope with the interruptions caused by the coronavirus outbreak. Some of the companies that strategically leveraged technology during the pandemic even experienced a performance boom. In 2021, these innovations are only set to continue playing a major role in business innovation.
#2 Shift your mindset
In a post-Covid world, we need to do things differently. Think retailers who have had to shift their focus online or high-profile eateries that have had to cater their menus for home deliveries. More so than ever before, people are doing as much as they possibly can electronically, from the comfort of their homes. In 2021, smart businesses will improve their digital capabilities and come up with strategies to provide customers with a memorable experience no matter where they are.
#3 Challenge tradition
Gone are the days when a business was deemed “formal” or “professional” based on the size and location of its office space. In 2021, modern businesses will rethink the value of a traditional office space based on the lessons we learned during the COVID-19 pandemic. During strict lockdowns, many companies realised that their staff don’t have to work in a traditional office and, as such, office space may not be a worthwhile business investment anymore.
#4 Prioritise culture
We learned so much about the value of company culture in 2020. Just because the majority of your team is working remotely does not mean that your company culture can take a backseat. Focusing on building a great company culture is a fantastic resolution for 2021. According to research from the Harvard Business Review, employees that feel engaged, respected and inspired at work are 125% more productive than those who are simply “satisfied”.
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