Today, customers want to be able to interact with retailers on their own terms. Making purchases and communicating with brands wherever and whenever they feel like it. In 2019, we’ve seen how the adoption of innovative technologies, cloud and intelligent automation is helping these retailers achieve the level of customer experience that modern consumers expect. And the trend has the potential to transform how retailers do business.
Below, are the top retail trends we covered in 2019.
#1 INFOGRAPHIC: How to transform your retail business into an intelligent enterprise
Modern consumers are more curious, more demanding and more impatient than they’ve ever been before. And they’re walking into your store with an intention to buy and that intent is backed up by knowledge. For this blog post, we compiled an infographic detailing everything you need to know in order to transform your retail business into an intelligent enterprise.
#2 What it takes to be an intelligent retail business
Continuing on this theme of creating an intelligent retail business, we showcased what intelligent automation looks like in practice. From stock management and robotic process automation to personalisation, this blog post documented why retailers are entering a new phase of technological innovation.
#3 Why all retailers need to embrace omni-channel
Successful omni-channel retailer businesses give customers the choice to make purchases via a variety of sales channels. And, very importantly, it’s very important for businesses to offer a high level of integration between all of these different channels. In this blog post, we highlighted the value of omni-channel retail and the importance of providing a seamless user experience.
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