Enter your email Address

NebulaNebulaNebulaNebula
  • Products
  • Industries
    • Professional Services
    • Banking Industry
    • Manufacturing Industry
    • Retail Industry
  • About Us
  • Resources
  • Case Studies
  • Blog
  • Contact

Technology expense management and the customer experience

    Home Business Strategy Technology expense management and the customer experience
    NextPrevious

    Technology expense management and the customer experience

    By Nebula | Business Strategy, Cloud, cloud computing, Digitalisation, Featured, Telecoms Expense Management Software, TEM | 0 comment | 6 November, 2018 | 1

    The benefits of cloud computing are well documented. From greater agility and reduced costs to improved security and uninterrupted access. But there is one benefit that is regularly overlooked – how cloud computing improves the customer experience. Why is this important? Well, the modern business landscape is more competitive than ever before. Gone are the days when customers only had one option and they were forced to stick with specific products and services because there was no alternative. Today, if customers aren’t getting the level of service they need or the product they’ve procured isn’t functioning as it should, they can simply go elsewhere.

    When brands offer their customers a positive experience not only do they boost their brand profile, they also build trust, which, in turn, fosters greater loyalty among customers.

    According to Forbes, customer experience is the new brand. “Companies are recognising the importance of delivering an experience that makes them stand out from their competition. Some are learning the hard way.” The Forbes article goes on to detail how United Airlines had a brand crisis in 2017, which caused the airline to lose $1.4 billion in value overnight after a passenger relayed a negative experience with United and the post went viral. In line with this, a recent study found that customer experience is set to trump price and product choices as the key differentiator among brands by 2020.

    Want to find out how cloud is improving the customer experience? Keep reading.

    Always available: Put simply, when working in the cloud, businesses can meet customer expectations in a more agile way. Gone are the days when customers could only shop or access certain services during business hours. Today, consumers expect to be able to access what they need at any time and from anywhere, on devices ranging from a traditional PC to a smartphone. Cloud based services make this level of availability possible.

    Loyalty programmes: If you’re part of a fitness loyalty programme and you’ve just spent an hour working out at the gym, you want to be able to upload your activity and view your progress immediately. Cloud allows users of loyalty programmes to access these communities, view their loyalty points, rewards and track their progress at all times. Similarly, the cloud enables predictive analytics capabilities, the power of which can be used to improve the way you attract new customers and keep existing customers coming back.

    ERP: If you put your enterprise resource planning (ERP) in the cloud, you’re allowing external partners to handle the nitty gritty around your communication and functionality. Achieving this level of visibility is only possible in the cloud. In doing so, you’ll get visibility across the entire supply chain – from suppliers all the way to customers.

    With a technology expense management solution in place, businesses are better able to track their cloud consumption. Offering a broader view of cloud usage, enabling the business to better meet the needs of clients and predict future cloud needs. The right technology expense management platform provides detailed risk profiles for each cloud service provider and uncovers potential security and compliance risks. If this sounds like something you need to ensure your business out does the rest, we’re here to help you on your cloud journey. Simply complete the form below and we’ll be in touch.

      No tags.

      Related Post

      • African Expansion – Crucial to the Strategic Growth of ICT Providers

        By Telecomspeak | 0 comment

        ICT service providers generally view an expansion into African countries, other than South Africa, as strategically important for their businesses. Well-established markets on the continent make this an obvious area of growth for major playersRead more

      • The Problem with Roaming: Why Mobile Data Roaming is So Expensive

        By Telecomspeak | 1 comment

        International mobile data roaming costs are increasingly becoming a problem all over the world. With difficult to understand policies and exorbitant fees, many travellers are coming home to some very steep phone bills. Mobile roamingRead more

      • Telkom’s future after a series of challenges

        By Telecomspeak | 0 comment

        Telkom has been going through a rough time of late, last week saw their share price hit a 10 year low when it slumped to R12.28 a share. This more than 40% fall is theRead more

      • Organisations require an innovative and flexible telecommunications market

        By Telecomspeak | 0 comment

        It goes without saying that all businesses, regardless of size, are dependent on effective and reliable telecommunications products and services. It is impossible to imagine how an organisation could function in today’s world without InformationRead more

      • Cloud Computing Considerations

        By Telecomspeak | 0 comment

        Much of today’s telecoms news is focused on cloud computing and the benefits that this technology offers to businesses. One of the greatest benefits that cloud computing is able to offer is to allow theRead more

      • Mobile on the Move

        By Telecomspeak | 0 comment

        A world without mobile technology is impossible to envisage. A world without constantly evolving mobile technology and mobile offerings has also become the norm. Mobile providers have to stay one step ahead of businesses andRead more

      • Considering Telecoms Costs

        By Telecomspeak | 0 comment

        One of the most crucial considerations made when choosing an ICT provider is how cost effective their solutions are. The initial investment must be realistic and affordable, and an organisation must be able to seeRead more

      • The Next Frontier: Enterprise ICT in Africa

        By Telecomspeak | 0 comment

        Enterprise Information and Communication Technology (ICT) is a significant part of any ICT service provider’s portfolio of services. ICT suppliers not only have to offer effective, innovative and reliable products and services, they must alsoRead more

      Leave a Comment

      Cancel reply

      You must be logged in to post a comment.

      NextPrevious

      Contact Us

      Western Cape

      Email: ContactUs@nebula.co.za
      Tel: +27 21 555 3227
      Address: 22 Park Lane, Century City, Cape Town, 7446

      Recent Posts

      • What is the Power of Your Leadership
      • Start Growing Your Future Today
      • The Situation is Not Ideal
      • Leaders and Wealth, The True Story…

      Pages

      • About Us
      • Careers
      • Case Studies
      • Consulting & Managed Services
      • Contact
      • Home
      • OneView
      • Pick n Pay Achieves Technology Optimisation Success with Nebula
      • Privacy Policy
      • Resources
      • Shared Support Services
      • The Nebula Blog
      • Webinar
      Copyright 2021 OneNebula® | All Rights Reserved | 2004/011655/07
      • About Us
      • Products
      • Industries
        • Professional Services
        • Banking Industry
        • Manufacturing Industry
        • Retail Industry
      • Resources
      • Case Studies
      • Blog
      • Contact
      Nebula