Did you know that having the right hardware in place can have a serious impact on how customers view your retail store and potentially improve sales?
Tablets are proving to be an increasingly popular option for retailers and their customers because these mobile devices are relatively affordable, and they offer the same computing capabilities as a traditional computer. Your staff and your customers get the functionality of a computer, with the mobility of a smartphone, but can browse different products and services on a screen that is a comfortable size.
“The benefit of a tablet in retail is that it allows for a more dynamic, interactive and convenient sales experience for both the customer and salesperson. Additional product information and enhanced product offerings are available to complete the transaction without the need to spend time at a sales desk or in a checkout line,” said David Anzia, the SVP of sales at Frank Mayer and Associates, an interactive kiosks and retail display solutions business.
Tablet success stories
Many retailers have already deployed tablets in an attempt to improve customer experience.
For example, America’s second-largest department store, Target, uses iPads in various stores to provide shoppers with easy access to relevant information while in-store. Similarly, Belk, another US department store decided it was time to overhaul their IT infrastructure. Part of the move involved introducing new POS equipment, which included providing sales staff with tablets so they had easy access to a customer’s purchase history. Some retailers even use tablets to “display” additional merchandise that can’t fit onto the sales floor.
Here are two key benefits that retailers can enjoy by outfitting their stores with tablets, improving the customer experience and your bottom line in the process.
#1 Increased speed: No one wants to wait in a long queue at the checkout tills. By adopting in-store tablets, retailers can drastically reduce checkout times. If your sales associates can complete transactions from anywhere in the store, your customers are likely to have a more pleasant checkout experience.
#2 Less space: Do away with bulky checkout stations and maximise your floor space by making sure that your tablets are equipped with point-of-sale (POS) software. This means you can display more inventory and your customers are given more space to browse.
Keeping tabs on all of these technologies and ensuring that they do actually improve the customer experience means having a reliable technology expense management solution in place. Our telecoms expense and lifecycle platform, OneView, can do just that, and so much more. To find out more about OneView, complete the form below and we will be in touch.