The Nebula vision has never been based on becoming a big company. Nebula’s leadership team only ever wanted to build a great company; one that always worked to come up with smart ways to achieve positive results without excessive resource use. We have consistently aimed to solve real problems for our customers.
Recently I have been thinking about the concept of scarcity – a topic of particular relevance for us as a company with offices in the drought-ridden Western Cape. Scarcity is often thought of as a bad thing, a disadvantage. The truth is it can actually be quite positive. As a smaller business that aims to do more, without abundant resources, however, this “scarcity” pushes us to be better and stronger with less.
Those who enjoy the game reserve will know that a lion isn’t simply a lion. The lions you find in the Kruger Park are quite different to their black-maned cousins you spot in the Kalahari. That’s because while these animals are the same species, they are faced with vastly different day-to-day circumstances. The Kalahari lion must cover large expanses of sandy terrain to search for food. As a result, they have developed larger paws and leaner limbs over time. Similarly, companies will adjust their operations and strategies based on the circumstances they are faced with.
I have often seen big companies with abundant resources fail to achieve solid results. This is because while they have access to resources, their strategies and operations have become cluttered and are not necessarily focussed on the elements that will make them successful in their market. Complicated processes within company structures often lead to inefficiency; hampered by too many options.
Scarcity forces people to look at things objectively and to devise creative strategies to optimise the impact of limited resources. Ultimately, this will enable organisations to successfully compete in markets filled with established corporates that enjoy high spending power.
In the coming weeks, I will be unpacking what I’ve termed the four circles of leadership. These are foundations I believe all businesses should be putting in place to set them up for success despite having limited access to resources. These circles include: strategy, leadership, teamwork and execution. These insights will be featured in our monthly newsletter.
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