In September last year, WhatsApp announced that it would be making a play for the enterprise market. Keen to monetise their offering, they discussed plans to offer small-to-medium sized businesses a reliable platform to communicate with their customers.
The idea behind the expansion of the Facebook-owned messaging app is to allow customers to do things like place an order with a local bakery or search for something specific at a nearby clothing retailer.
For e-commerce sites, banks and airlines, WhatsApp Business becomes a portal to send notifications around flight delays, credit card collections or product deliveries. Using WhatsApp Business will mean small businesses can easily send customers greeting messages, issue quick replies to frequently asked questions or broadcast “away messages” to let customers know when the company is busy.
Expected to roll out on Android in SA soon, what does WhatsApp Business mean for your business? Well, on a broad level, it means that your business will probably consumer more data. And if your business has more than one branch, you’re likely to experience a few administrative headaches handling the billing and recharges for all these devices.
This is where a Cloud-based telecoms expense and lifecycle management (TEM) solution can help. With TEM, your business can:
- More reliably track usage and accurately allocate costs to different branches and departments.
- Ensure that contracts are tailored to meet the unique needs of the business. For example, if you’re using a corporate-issued smart device to send out notifications to a large group of customers via WhatsApp Business, you’re going to need a package that offers enough data to carry out these tasks.
- Send notifications to users when their data is about to run out so they can load a new bundle before they are charged increased rates.
- More accurately manage usage and identify any billing irregularities.
With OneView, our premier enterprise TEM system, your business can monitor telecoms usage, spend and performance with no hassle at all. From tracking spend and allocating expenses to finding the best package for your business needs, we’ve got you covered. To find out more about OneView, and what we do at Nebula, simply complete the form below and we’ll get back to you.