Modern oil and gas companies face a diverse range of challenges. Making now the perfect time to embrace advances in technology. And leverage these tools and innovations to do business better.
PwC recently reported that many energy companies are in a bit of a slump but advised that adjusting their business models would lead to a period of recovery. According to PwC, this means examining what role digital technologies can play in improving their performance.
Perhaps somewhat behind in their digital transformation journey, the energy industry is actually perfectly positioned to learn from the experiences of those who have tested out existing solutions and innovations.
The next frontier for digital transformation in the oil and gas industry
Oil operations of the future: From advanced analytics being utilised to transform procurement and support decision making to the implementation of drones and sensors to improve monitoring and maintenance, the possibilities are endless.
Monitoring and managing operations: With hundreds of service stations spread across the country, managing the logistics around fuel distribution can be a complicated process. With bespoke digital applications that integrate with procurement and distribution systems, these oil and gas businesses can automate processes that were previously very complex and time-consuming. Similarly, by adding additional offerings to their service stations, such as free Wifi and mobile point-of-sale solutions, filling up your car has become more of an experience.
Digital-enabled marketing and distribution: Businesses in other industries are already successfully using digital technologies to understand consumer habits and preferences. They are also leveraging these tools to optimise pricing models and manage supply chains more efficiently. Streamlining supply and distribution networks can lower costs by up to 10% and increased revenue by as much as 3%. For digital transformation in the oil and gas industry to really have an impact, these businesses need to do the same.
Savvy energy businesses see digital transformation in the oil and gas industry as an opportunity to reinvent themselves. Investing in digital technologies has been shown to reduce costs, boost efficiency and up revenue; making going digital the smart move. At Nebula, we’re working with various brands in the oil and gas space to help them streamline their distribution and improve the digital offerings at their service stations. We can help you do the same. To get in touch with us, complete the form below.