According to employment experts, there may not have been that many “new” needs created in recent years, but we have created new ways of doing things and adopted new technologies to help us get things done.
Take, for example, how we communicate. In the past you may have sent someone a letter, which called for postal office workers and mailman. Today, communication is done via myriad of digital channels. Our need to communicate hasn’t changed but how we do so, has changed.
Would you believe that just over a decade ago there wasn’t really much demand for app developers? In line with this, given the incredible popularity of social media, it may be impossible to comprehend a world without our favourite social networks. But back in the early 2000s, many of these platforms were just being established, the job title “Social Media Manager” didn’t even exist.
These examples illustrate how new technologies are creating a need for new proficiencies and job roles. The findings of Gartner’s annual CIO survey reiterate this point. While modern CIOs are embracing and capitalising on innovation, many lack the resources they need to create a successful digital business. This is driving the need for new roles in IT.
Here are four new roles that have emerged due to the rise in digital business:
- Chief Experience Officer (CXO): Is your application easy and intuitive? Does it work across different platforms and devices? These are questions and strategies that should be handled by the Chief Experience Officer. They the person responsible for the overall experience of a business’ products and services.
- Chief Data Officer (CDO): We all know that organisations are being inundated with data, which, when leveraged effectively, can be an enormous asset to the business. Developing an organisation’s information and data strategy, which includes everything from governance and control to policy development, is the responsibility of the CDO.
- Chief Analytics Officer (CAO): Part of leveraging your data assets means analysing what this information says about your organisation and about your customers. CAO is the job title given to a person in responsible for the analysis of data within a business.
- Chief Social Media Officer (CSMO): Unsurprisingly, a CSMO is responsible for the effective oversight of all activities pertaining to social media. Gone are the days when a social savvy intern was put in charge of an organisation’s social media use. Today, having a consistent social media presence is an essential part of any business’ marketing, communication and customer relations strategy.
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