We recently wrote about the Fourth Industrial Revolution and about how this shift is of a greater scale and complexity than anything humankind has ever experienced before.
What is certain about these changes is that all businesses have to be digital businesses – it doesn’t matter if you’re running an IT firm or a clothing retailer you need to embrace digital. And embracing digital means leveraging these tools and solutions to make processes more effieient, to make life easier for your employees and to improve customer experience.
To help companies navigate this business evolution, Microsoft recently published an e-book, which provides a roadmap that modern organisations should follow to become digital-first businesses. To remain competitive, Microsoft believes that making these transformations requires a mindset shift. Their guide to digital transformation success, includes these four focus areas:
Engage customers – Customer engagement starts with understanding customer behaviour. In order to truly engage your customers you need a consistent, 360-degree view of each one of them, across various touch points and channels.
Empower employees – Digital transformation isn’t possible if your employees aren’t given the opportunity to learn about new technologies. There’s no denying that the expertise your current workforce requires today, differs from the skills of the future. To ensure that digital doesn’t disrupt your business, formal digital literacy training is an absolute must.
Optimise operations – Optimising business operations means harnessing technology to boost efficiency and using digital platforms to reduce timeframes. Think about how much time and money is wasted via inefficient, manual processes. And now consider how automation and digital innovations can streamline ways of working.
Transform products – By strategically embedding software and technology into your products and services it’s possible to disrupt entire industries. Think Airbnb and Uber. According to Microsoft, data and digital transformation, when utilised effectively, can help businesses evolve.
According to Microsoft, there is so much knowledge and there are so many insights that exist inside your business just waiting to be found. Your digital transformation journey should help your business achieve more. To find out more about all things digital, telecoms and innovation, subscribe to our monthly newsletter below.