At the Gartner Symposium 2017, hosted in Cape Town in September, various analysts and researchers highlighted the importance of artificial intelligence (AI). They explained that deep learning, which is a variation of machine learning (ML), is the major driver toward AI technologies.
But what does this all mean? Well, take Amazon for example, who are looking to up their market share in India. The e-commerce giant is using machine learning and AI to track product sales during festivals or holidays. Based on this information, they can suggest the best products and deals to woo customers.
According to Rajeev Rastogi, director for machine learning at Amazon, this approach is used to improve the customer’s experience by showing relevant advertisements and promotions to users based on search queries. “We also help sellers with the right promotions, discounts and deals that they should be offering on an event or festival that works best.” And to put the outcome of their efforts in context, Amazon India, which only started operations in the region four years ago, has grown 124% every year.
Want to enjoy similar success? Here are a few AI technologies that can empower your enterprise:
- Machine Learning Platforms: The goal of this branch of artificial intelligence is to develop techniques that allow computers to learn. With a combination of complex algorithms, APIs (application programming interface), development and training tools, big data, and other machines, these learning platforms are improving every day.
- Deep Learning Platforms: This is the fastest growing field in this space, which uses a set of algorithms and artificial neural networks to learn in multi-levels. In some instances, deep learning is even surpassing the capabilities of humans.
- Robotic Process Automation: Robotic Process Automation (RPA) or software robots boost employee productivity. This technology best addresses processes that are linear, data driven, high volume, rules driven and repeatable. Predominant adoption is by medium and large enterprises.
Speaking at a Media Roundtable at the recent Gartner Symposium, Alexander Linden, research VP at Gartner, explained that AI is not about getting machines to think like humans. “We don’t want technology to think like a human, we want technology to be even better than humans, not complain, not get tired, consistent, more adaptable and fast.”
The value of this innovation, noted Linden, is that when AI technologies have all the data they need they will always make the best possible decision, given the circumstances. And what business wouldn’t want that?
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