If you were to Google “disruption”, most of the definitions that come up have rather negative undertones. “Disturbance”, “problem” and “interruption” are the words typically used to describe disruptive events. But disruption needn’t be a negative thing. In fact, when it comes to disruptive technologies, these innovations can have a positive impact on business. When leveraged successfully, of course.
If we consider what happened during the Industrial Revolution in the late 18th and early 19th centuries, one new force totally changed the status quo. Today, our society is being changed by a range of different disruptive forces.
Frost & Sullivan recently compiled a list of the top tech trends that are disrupting global IT landscapes. Here’s their digital disruption top 10:
- Artificial intelligence (AI)
- Mixed reality
- Natural language interaction
- Small data
- Hyperconverged systems
- Robotics process automation
But just because these 10 tech trends have been highlighted as the one’s to watch, doesn’t mean you should rush to embrace every single one of them. Some of these innovations may not fit your business needs and goals or your business might lack the necessary expertise needed to successfully respond to digital disruption.
According to the Harvard Business Review, this four pronged approach is a good place to start:
Specialise: When deciding which tech trends deserve your attention, it’s best to focus on whether or not these digital innovations are able to streamline and improve what you do best.
Extend: Once you’ve focused on what you’re already good at, it’s time to look into trends that can best complement the good work you already do. This may mean moving smaller, side business ideas to the centre stage.
Diversify: These innovations present business with new opportunities to outdo their competitors. And if you’re the business losing out to the competition, they showcase just how easily it is for your customers to get what they want elsewhere. Meeting customer needs in the digital era means offering a well-rounded ecosystem.
Harvest: Maybe, nothing stands out from this list. That’s okay. Instead of making an investment that isn’t the right fit for your business, conserve your resources and keep your ears to the ground until the perfect opportunity arises.
As the world becomes an evermore-complex people, things and services, your business needs to evolve. To stay updated on the latest tech and digital disruption trends, sign up to our monthly newsletter.