The nationwide #DataMustFall campaign in which mobile networks were given an ultimatum to reduce data prices, is entering phase two according to radio personality and businessman, Tbo Touch.
In mid-September, major telecoms operators were given a 30 day ‘grace period’ to reduce exorbitant data prices, but it is now over. Touch, who spearheaded the campaign, says if data prices have yet to fall by 1 November, he will have to resort to alternative measures, which he did not wish to disclose.
Speaking in response to the campaign at a recent tech conference, Telkom’s chief commercial officer, Brian Armstrong, explained that as speeds and network capacity increase, latency will decrease, and data prices will come down. As this happens the cost-per-bit is likely to decrease to a fifth of what it is today. He said that it is therefore only a matter of time before data prices will fall.
Touch and his business partner, Gareth Cliff, appealed to Parliament to support the movement and ICASA has since warned service providers to cut data costs or risk having the regulator step in and lower it for them.