Vodacom is planning to extend its video-on-demand (VOD) service, Video Play, to other African countries. Video Play was launched a year ago via a mobile application and has attracted more than 80 000 users in South Africa.
“Vodacom will expand its Video Play services into its regional countries subject to concluding the relevant commercial agreements on content licences and network readiness,” said Ashraff Paruk, managing executive of digital services at Vodacom. Apart from South Africa, Vodacom also has operations in Mozambique, Lesotho, Tanzania and the Democratic Republic of the Congo.
With the Video Play app, customers can buy a R5 prepaid bundle for a 30-minute show, which gives them access to a variety of e.tv and SABC TV programmes. These include music videos from South African, African and international artists. Video Play is unique because users pre-select their content, which is then downloaded and can be watched offline.
Vodacom is spending almost R9 billion on its network this year to enable more value-added digital services such as VOD and music streaming. “We see valuable opportunity in using content – such as music streaming, gaming, TV and video, news or sport – to drive an increase in data uptake and revenue,” added Paruk.