Cell C recently announced that its collaboration with local mobile virtual network operators (MVNOs) like FNB Connect, Mr Price Mobile and BokSel has brought in more than a million end-user customers.
Cell C, South Africa’s third largest cellular network, is currently the only mobile operator in SA that enables other brands to launch mobile services using its network infrastructure. However, MTN has revealed its plans to also introduce this offering in coming months.
According to Cell C CEO, Jose Dos Santos, MVNOs bring great value and competition to the telecommunications industry: “MVNOs have incredible insights into their customers’ needs and based on those insights they can offer very targeted products.”
In addition to the rise in MVNO numbers, Cell C now has more than 24 million active customers and the network has “nearly trebled its total subscriber base in the last four years.”
Dos Santos adds that this growth is “off the back of continuous network improvements, innovative services like WiFi calling and a commitment to value offerings.”