The ubiquity of business intelligence (BI) and analytics in today’s organisations has left users with more options than ever in features and functionality, but also in terms of deployment. While some companies prefer to have stand-alone analytical capabilities, other are looking to embed analytics. A recent Aberdeen report explores how leading companies are exploiting an embedded approach to foster more pervasive analytical activity and deliver business results.
Keeping it Close to Home
Nowadays more companies realise that the best approach to analytics might be to integrate or embed capabilities in existing and culturally adopted applications. Aberdeen’s research demonstrates that user satisfaction is a big reason for this shift in mind set (Figure 1).
Aberdeen defines Embedded BI as a scenario in which analytical capabilities (i.e. visualisation, data management, etc.) are built into or embedded within other business software.
A Top-Notch Approach to Embedded Analytics
An effective strategy for embedded analytics is one that enables access to a broader array of data, empowers users to become more active in analytical activity, and supports improvement in business processes. Leaders in embedded analytics were therefore defined by their ability to perform in these three areas (Figure 2).
Positioning for Analytical Success
Leaders are more likely to expand access to data cross-functionality, allowing marketers to access financial data, or supply chain managers to access product data, etc. The research shows that Leaders are significantly more likely to have an executive-level sponsor or champion when it comes to the implementation of analytics (Figure 3).
Whether in marketing, sales, finance, or operations, Leaders are more likely to report a ‘strong’ or ‘highly pervasive’ presence in analytical activity (Figure 4).
- An embedded approach helps build user satisfaction
Embedded users are in a position to exploit analytical capabilities and make better data-driven decisions. The research shows, nearly across the board, that companies using embedded analytics are more satisfied.
- Leaders cultivate analytical adoption, engagement
Leaders start by breaking down unnecessary barriers to data exchange across functional areas. Leaders also make efforts to build analytical skills within non-technical roles, as well as shape their talent acquisition initiatives around analytical skills sets. These critical capabilities help Leaders build a higher degree of analytical usage as well as cultural adoption.
- Pervasive analytical activity drives performance
It is one thing to throw reporting and dashboard capabilities into a financial tool in the hopes that users will get value from them. It is quite another to create an environment of business curiosity and analytical activity. Leaders are more likely to have strong or highly pervasive use of analytics in a variety of business.
Aberdeen Group has been an international research partner of Nebula since 2010. With thousands of research documents, growing daily, Aberdeen’s research library helps enterprises and service providers discover the priorities and strategies of best-in-class enterprises.
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