Chinese-based smartphone provider, Huawei, is targeting major growth in Africa with the aim to be the number one smartphone provider on the continent.
The handset provider has already seen strong growth in the African market due to its attractive pricing on mid-range smartphones. According to a recent IDC report, the company’s market share in the Middle East and Africa quadrupled from 2.6% to 11% between 2013 and 2015, with smartphone shipments increasing by 60%.
“There’s a lot of potential for growth in Africa,” says Huawei’s head of marketing and communications, Jerry Huang. “We’re currently number two in the African and Middle Eastern consumer products market, but our goal is to take on competitors like Samsung and be the number one smartphone brand in Africa.”
Huawei has also signed a memorandum of understanding with the Southern African Telecommunications Association (SATA) and the African Telecommunication Union (ATU), pledging to enhance Information and Communication Technology (ICT) literacy and capability and ICT infrastructure development.
“Huawei is solidifying efforts over the years with our partners on all fronts because we believe that ICT technologies are reshaping Africa and other parts of the world, and leading the next wave of sustainable social development. With over 17 years of experience within Africa’s ICT industry coupled with our extensive industry global network, Huawei is committed to build a better connected Africa,” said Mr. Yang Hongjie, Marketing Director of Huawei Eastern and Southern Africa, “and we believe the joint efforts between SATA and Huawei will help develop the social-economy in Africa by expediting the digital transformation here.”