In a recent report Aberdeen discussed how Enterprise Social Collaboration (ESC) uses social media and Next-Generation Communications technologies (integrated voice, mobile, video, instant messaging / chat, and presence) to foster increased teamwork and knowledge sharing for the purpose of improving business outcomes.
Enterprise Social Collaboration: The Collaborators’ Advantage
Why Collaboration? Why Now?
Increasing global competition and the need to consistently innovate and adapt to rapidly changing technology and market conditions has contributed to the high degree of interest in collaborative business processes and the technologies that facilitate them.
According to Aberdeen’s Next-Generation Communications study, organisations that identified social business collaboration as their top business goal saw significant business performance improvement compared to those who did not prioritise it.
Enterprise Social Collaboration Business Drivers
In a follow-up study Aberdeen looked at respondents that did collaborate in some manner and compared the pain points of organisations with a formal or recognised ESC initiative (ESC Users) and those without one (Ad Hoc Users).
Collaboration Augments Business Processes
Survey respondents where then asked to rank the effectiveness of collaboration in augmenting essential business processes. The results show a positive impact on key business process outcomes.
It Starts at the Top
ESC users have also come to learn that their collaboration efforts are more effective when championed by executive leadership. Ad Hoc Users believe that an ad hoc approach is good enough, however their performance results prove otherwise.
It is ultimately by measuring the quantitative impact of ESC on business performance that its real benefits become clear.
The business value of a well-executed Enterprise Social Collaboration initiative is clear; however these benefits are not seen as strongly in an organisation which takes an ad hoc approach to workplace collaboration.
The full report from Aberdeen can be seen here.
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