Mobile Strategy in UK Mid-Market and Enterprise Business
In a recent report, Vanson Bourne discussed their findings around mobile strategies in mid-market and enterprise businesses in the UK. They conducted interviews with 200 IT decision-makers from organisations with more than 500 employees, across a range of commercial sectors in the UK.
Prioritising Mobile Strategies
When looking at the extent to which an organisation’s mobile strategy is a priority within the technology department, it can be seen that larger enterprises place more importance on it.
What is the Mobile Strategy’s Main Focus?
Employees and customers have a large influence over the mobile strategies that organisations have in place: eight in ten mobile strategies are influenced by employees, and more than seven in ten are influenced by customers. With this in mind, it’s hardly surprising to see that around half of organisations give their employees and customers equal importance in their mobile strategies.
The Demands a Mobile Strategy Places on Technology Departments
Mobile strategies have great precedence for organisations: around half of technology departments consider supporting their organisation’s mobile strategy to be a priority, and for one in six providing this support is a very high priority. However, technology departments are experiencing extra demands due to the security, cost and data management of these mobile strategies.
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