South Africa’s mobile operators and banking institutions are the country’s most valuable brands. This is according to the BrandFinance ‘South Africa’s 50 Most Valuable Brands’ survey, which measures the financial brand value of South African organisations.
— RbJacobs (@Rbjacobs) August 20, 2013
This brand value is an estimate of the “net present value of the estimated future cash flows attributable to the brand”. MTN topped the list this year with Vodacom following second. South Africa’s top 4 banks, namely Standard Bank, FNB, Nedbank and ABSA all featured in the top 10. It would seem that South African mobile operators and banking institutions are the country’s most powerful organisations, an indication of what South African’s need and value most.
On another note, FNB seems to be crossing the divide between telecommunications and banking at a rapid rate. The bank recently launched its uncapped ADSL offering and aims to offers its qualifying customers up to 100% discounts on fees. FNB has also recently revealed that it has sold more than 175 000 smart devices since the launch of this offering in 2011. The financial services firm is showing its intent to provide its customers with a broad digital and banking offering.
The success of mobile operators and banks in South Africa are an interesting and very real indication of how South African’s live and work. The strategic growth of these organisations is a reflection on our times and supports the theory that the country is becoming more technologically advanced on a daily basis.